Adidas unveils the Social Media Shoe for tweeps
German sports clothing manufacturer Adidas is infusing technology into its 60-year old sagacity by introducing a shoe that can receive tweets. Just in time for the London Olympics, Adidas decided to revamp the adiPower Barricade shoe by turning it into a Social Media Shoe. Adidas has outfitted the 2012 Adidas Barricade tennis sneaker with an Arduino unit, an external LCD to display information to user, and a customized software that polls the Twitter APIs to share specific data on the shoe screen.
The Social Media Shoe also features an LED lighting embedded into its three stripes, with its colors controllable by a remote control. Adidas said that the “teched-out” shoe is now displayed at the Adidas media lounge. Man, you can even send your tweets to @adidasbarricade and see if it tweets back. Adidas is planning to mass produce the shoe sometime in 2016. “You’ve got fans tweeting athletes, athletes tweeting fans, and to top that, you have an Adidas sneaker that lets you tweet an athlete while they’re on the court. In 2016, every athlete might have a shoe like this,” Adidas said. Check out the video after the break.
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