Pay With a Tweet, Thanks to Amex And Twitter


Pay With a Tweet, Thanks to Amex And TwitterAmerican Express announced today their partnership to allow American Express card members to make purchases by tweeting. “You can turn a hashtag into more than just a conversation–you can turn it into a trigger that actually can spark commerce,” says Joel Lunenfeld, VP global brand strategy at Twitter. It works like this: AmEx card members need to first sync their eligible cards with twitter. The card member can then use special #hashtags to make their purchase and wait for verification from Amex.  Card members then need to tweet the verification in order to confirm their purchase and voila, their purchase is delivered to the registered billing address. (more…)

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